iPads for Success

To:                        Bill and Tom

From:                    Ria

Subject:                iPad Case for Success

Date:                    May 23, 2013

Good Afternoon Bill and Tom,

I am writing to follow up with your recent inquisition of transitioning from laptops to iPads for your sales department. As iPads are certainly a tool of today’s digital world it is important to measure the advantages and disadvantages before making such a large investment for your company. After further researching and evaluating your information technology, sales and finance department, I have gathered the following:

	Laptop Advantages	iPad Disadvantages
1	Exclusive programs	Programs are not compatible
2	Renew lease	New lease for iPads
3	Secure VPN and firewalls	Lack of security
4	Networking files, documents, etc.	All information on only 1 cloud
5	Easy daily access (keyboard, mouse)	Would only rely on iPad (no laptop)
6	Few hours for set up	6 to 9 months to create and build applications with compatible software
7	Much easier and effective to work on laptops	New trainings for iPads

	Laptop Disadvantages	iPad Advantages
1	Large and bulky	Convenient for traveling (lightweight)
2	Battery needs additional charging, especially when out on the field	Better battery life
3	Challenges of finding power outlet to charge laptop	Better battery life
4	Need to find connectivity through Wi-Fi or hotspots	3G capability and Wi-Fi
5	Less efficient while presenting to doctors	Better speed and efficiency while presenting to doctors
6	Difficult note taking when standing in the hallway	Easy note taking during quick conversations
7	Limited storage/memory  space, must be connected to network	Cloud for organization, unlimited storage/memory, access anywhere
8	Less team members want laptop	Sales team wants iPads
9	Costly leasing fees	Less cost for leasing
10	Total cost of ownership is $9,000	Total cost of ownership is less than $9,000
11	Routine training on new equipment/software	Trainings will be integrated into regional meetings
12	Standard routine for doctors	Better perception to doctors, wow factor!
13	Nothing new and exciting or interesting	Increase of sales due to client interest
14	Lease is up in a year and half	Have time to finance, purchase and set up iPads within a year and half
15	Norm, following standard	Breaking the norm, adapting with technology

The iPads would certainly be the best option for detailers to use out in the field where they can have easy access, a lightweight device to present information to doctors, effortless internet capabilities, great battery life and many more benefits as demonstrated above. As seen from the tables, transitioning to iPads will provide your company with more than double the advantages than continuing the use of laptops. After further researching and analyzing the important information provided by your departments, I feel that it is in the best interest of your company to lease iPads for your sales detailers. This alteration in the sales department should begin once your leases on the current laptops expire, roughly in a year and a half. Leasing iPads for the detailers will have a significant effect not only on your sales department but your company as a whole. You will be making new strides in today’s technological world and improve services with your clients in more ways than one.  

Please let me know if you have any questions or concerns.

Thank you for your time.

Ria