Blogging about Blogging…

It’s 2013 and almost everyone has a Facebook, Twitter, LinkedIn or Instagram account. These social media sites have become a significant part of society’s personal and work lives. We all rely on our network connections through these websites to keep in contact with personal relationships or interact with customers to increase business interactions. So if companies have Facebook accounts where they post advertisements, upcoming events and special offers to market their business to their clientele, why don’t they just blog about it? Statistics show that 61% of U.S. online customers have made purchases based on recommendations from a blog. That’s great exposure for businesses since 81% of U.S. online consumers trust information and advice from blogs. Therefore, since 52% of consumers say they have stopped following a brand on Facebook because the information it posted had become too repetitive and boring, why not turn to blogging? At my current job, we don’t have blogs set up for our company but this would be a great objective to market our name, reach out to our clients and keep our network connected. We can blog about recent events like trade shows we take part in or successful corporate meetings we plan. We can even express new trends and advances in our registration department. Basically, we would be promoting our business by demonstrating our expertise in the industry through valuable and interesting content. Blogging is an exceptional marketing tool that can showcase our skilled abilities through writing. It also allows for clients to comment on our remarkable services which lead to word of mouth advertising. And seeing as though 81% of U.S. online consumer’s trust advice and recommendations from blogs, it is a sure way to encourage more business. Clients can even respond with positive feedback to grow the business in the right direction. So why not follow the trend and start a blog? Creating a blog will promote marketing for the company through advertising and give clients an even better connection with company specialist by creating a two-way conversation when they comment on a blog. Starting a blog for my company will definitely have a remarkable effect on the success of the business by impacting higher awareness of our social network.